> ## Documentation Index
> Fetch the complete documentation index at: https://docs.sketricgen.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand Agents vs AI Workforce

> Compare SketricGen Brand Agents for website chatbots and lead capture with AI Workforce for internal AI automation, agentic workflows, schedules, and files.

SketricGen now has two main product paths: **Brand Agents** for customer-facing agents and **AI Workforce** for internal multi-agent work.

## Quick Decision

Use **Brand Agents** when the agent will talk to visitors, leads, prospects, or customers. Use **AI Workforce** when your team will use agents inside the SketricGen platform to work with files, tools, and internal systems.

| Use case                                              | Choose       | Why                                                                        |
| ----------------------------------------------------- | ------------ | -------------------------------------------------------------------------- |
| Website chatbot, AI sales agent, or visitor assistant | Brand Agents | Built for public widgets, brand voice, lead capture, and safer tool access |
| Product FAQ agent trained from a site                 | Brand Agents | The wizard crawls your site and creates a brand-aware agent                |
| Internal research, writing, or operations work        | AI Workforce | Supports longer runs, planning, files, artifacts, and 2,000+ connectors    |
| Recurring internal tasks or report automation         | AI Workforce | Scheduled runs can trigger the workflow automatically                      |
| Multi-agent workflows across internal tools           | AI Workforce | Designed for team workflows and internal business systems                  |
| Public customer channel deployment                    | Brand Agents | Customer-facing deployment is the primary workflow                         |

## Brand Agents

Brand Agents are practical customer-facing agents. They can read your website, generate brand context, create a Knowledge Base, answer visitor questions, capture leads, and guide users through your site. Use them when you need a website chatbot, lead generation chatbot, or customer-facing AI receptionist for visitor intake and routing.

Brand Agents intentionally use a more controlled tool surface. Public agents should only get the tools they need, such as Knowledge Bases, lead capture, page navigation, web search, and selected app connectors.

## AI Workforce

AI Workforce is the internal agent workspace for teams. It uses Agent Spaces and an updated runtime for longer multi-agent tasks, AI workflow automation, and recurring team workflows.

AI Workforce runs can plan work, call tools, use connected apps, call sub agents, create files, inspect artifacts, trigger recurring work on a schedule, and work through larger tasks that may take 10-30 minutes depending on complexity.

## Product Boundaries

Both product paths can use Knowledge Bases, but most other capabilities are product-specific:

* Brand Agents focus on public deployment, Brand DNA, safe customer-facing tools, conversations, and leads.
* AI Workforce focuses on Agent Spaces, sub agents, templates, skills, internal connectors, files, artifacts, traces, runs, and schedules.

The difference is the default workflow: Brand Agents are optimized for secure customer-facing deployment, while AI Workforce is optimized for internal work and team productivity.